Louisville Athletics Secures Major Recruit with Gravely Brewing Connection (Update- The Beer Is Here)


In a recent captivating teaser video released by Louisville Athletics, an enticing scene unfolds – a refreshing beer cascades smoothly into a carefully branded glass adorned with the distinctive Gravely Brewing logo. This intriguing sneak peek hints at an imminent collaboration that might see the Cardinals join the ranks of visionary schools entering into lucrative Name, Image, and Likeness (NIL) partnerships with esteemed brewing establishments.

The trend of universities forming strategic alliances with brewing companies to craft their very own signature brews is gaining momentum. Evidently, the Cardinals are poised to step onto this dynamic stage. Although the specific details regarding the forthcoming beer’s style are yet to be officially unveiled, the certainty of its arrival has the Louisville community buzzing with anticipation.

Louisville Athletics’ proactive engagement with Gravely Brewing signals a progressive stride towards innovative NIL ventures, aligning the university’s athletic prowess with the thriving world of craft beverages. As the anticipation builds, aficionados and supporters alike eagerly await the grand revelation of this distinctive libation, destined to encapsulate the spirit of the Louisville Cardinals. Stay tuned for updates as we embark on this exhilarating journey of sports and sips.

The video is posted below.

Update- Here’s a quote from GOCARDS.COM

“We are thrilled to share this partnership with Gravely Brewing and introduce Cardinale as our Official Craft Beer of the Louisville Cardinals,” UofL Director of Athletics Josh Heird said. “Gravely knows Louisville, and they know Card Nation. Our fans are the most passionate in college sports. They have high standards and understand the value of a quality product – Gravely is no different. Cardinale is another point of pride for all of us as we toast the Cards and cheer them on this season.”


The brew will be availible at the first home game vs Murray State on Sept 7th.

Louisville Beer