Dunkin’ Taps Alix Earle for Its Fall Menu as Coffee’s Celebrity Era Keeps Growing

Pumpkin season is back at Dunkin’, but this year pumpkin isn’t getting all the attention.

Dunkin’ has teamed up with social media personality Alix Earle for its 2026 fall menu, introducing the Alix’s Earle-y Riser Meal alongside the return of pumpkin drinks and new seasonal flavors.

The meal includes a medium iced coffee with caramel and almond milk, a bacon Wake-Up Wrap and Hash Browns.

On its own, that’s a pretty simple breakfast order. But the interesting part is what Dunkin’ is doing around it.

Coffee Keeps Getting More Celebrity Driven

Earle’s collaboration arrives alongside her new Netflix series, giving Dunkin’ a connection to a much bigger pop-culture moment.

And this isn’t exactly new territory for the chain.

Dunkin’ has leaned into celebrity and creator partnerships before, and it makes sense. Coffee has become more than something people grab for caffeine in the morning. Your order can become part of your routine, your personality and, apparently, your social feed.

A celebrity doesn’t have to reinvent iced coffee to make a collaboration work. Put the right name behind a drink or meal and suddenly people have a reason to try it, post it and talk about it.

Pumpkin Is Back, But Attention Is the Real Competition

Dunkin’ is still bringing back the fall staples people expect, including pumpkin, while adding new tiramisu-inspired drinks and other seasonal options.

But nearly every major coffee chain has a fall menu now.

That means the competition isn’t just about who makes the best pumpkin drink. It’s also about who can get people talking.

This year, Dunkin’ is betting Alix Earle can help do that.

And that might be the bigger takeaway from this launch. Coffee brands aren’t just competing over what’s in the cup anymore. They’re competing to become part of entertainment, sports, social media and everyday culture.

The Earle-y Riser may or may not become your new Dunkin’ order.